Users are invited to upload and crop and image of their wee ones.
COW & GATE
Danone wanted an interactive tool that would get mums talking about Growing Up Milk. Here we created an online tool where their kid could be the star of a bedtime story. Mums could prepare this animation and show their kid while feeding before bedtime.
4 themes allowed a choice of story. A photo was uploaded and cropped then placed within an existing video animation to create a personalised storybook to share.
During the design process each theme was carefully mocked up in desktop, tablet and mobile configurations to help the dev team.
Working closely with UX and the dev team really helped the rapid deployment of these assets in ways which could be achieved easily.