ETIHAD

The global airline brand wanted to create a buzz around the F1 race in Abu Dhabi held at Yas Marina. We created a parallax scrolling site which delivered a unique web experience which was voted in the top sites of the year.

As you scroll down the page this rotates the background image (over 4 metres wide) to give the illusion of roaring round the circuit. In addition to position-triggered javascript events, we used animated GIFs to add extra interest - smoking cars, birds flying overhead, flashbulbs going off, fireworks, water ripples etc. 

With tailored information appearing at key stages around the track users learn more about the destination and the event in a fun way.