The Lake District featured a moving ship whose chimney billowed white smoke as the car drove past.
EUROPCAR
Long term SEO client Europcar provided the creative team with many varied opportunities. From infographics (see further down this page) and illustrations for outreach to campaign landing pages and competition sites.
On the left Britain's Best Bites campaign saw us partner with nearly 40 quality local artisan food and drink companies across the UK. In return for their products being featured they were invited to share the page amongst their followers resulting in traffic to the site and awareness of Europcar's offering.
The parallax scrolling page which I created largely in Adobe Edge Animate featured a touring car - as you scrolled down the page, the car too descended the UK. The car would pass ships and dolphins which bobbed in the sea, cows that turned for a look, mountains and sheep which parted to allow safe passage, tractors ploughing fields and flying birds overhead - all while making the journey from John o'Groats to Lands End.
A partnership with Arsenal FC meant outreaching to their fans sites weekly with timely details of the next away game.
Van promotions featured regularly to keep Europcar in the mind of anyone consdiering hiring a van.