GOODYEAR

This pan-Europe client required a website re-vamp and promotional campaigns to direct more traffic to the new site. Working with a Design Director in London we produced new layouts in several languages and provided many assets to cover each territory. The DigitasLBi development team in London then created the site using a customised content management system.

The online promotions were focussed on a display campaign. Using Flashtalking's online editing suite I led a team to create several dynamic banners - testing with foreign languages and worst case scenarios to ensure the templates would cover all eventualities. This ranged from tyre types to road conditions and country specific partner details.

It also covered sister brand Dunlop. Using these dynamic HTML5 creative we were able to create only a few sets of templates yet generate nearly 300 permutations. This succeeded in serving banners across Europe to deliver a consistent on-brand message and drive traffic to each specific territory's website.